Alan Sugar has a confidence in himself that sometimes falters, and he might try to compensate for this weakness by insisting on his authority over others. With the people he is emotionally committed to, the same nagging feelings of insecurity prevent him from expressing his generosity and love fully; his extreme independence sometimes hides an inability to abandon himself and a lack of assurance.

Alan Sugar has a paternal complex and, as a result, some trouble finding his identity. Perhaps his father or a father figure was absent physically or emotionally during his childhood, which deprived him of the patterns or models which are usually helpful in structuring a personality. Because he might have lacked a particular sense of security which could be provided by a paternal presence, as well as the examples of behavior to follow in confronting the difficulties inherent in every life, he was forced to protect himself against negative influences and find his own system in order to grow and feel secure. Although this system was quite useful to him as a child, it has now settled in to such a degree that it interferes with his evolution. Psychological defense mechanisms and crutches which were once useful now encumber his mind or inhibit his developmental efforts. As a result, in certain situations, it is difficult for him to assert himself, and he tends to remain an awkward or passive observer. Because his authoritarian urges are mainly directed at himself rather than others, he sometimes feels guilty about his behavior. He judges himself severely, and sometimes punishes himself by setting difficult tasks for himself. Gradually, he should build up a strong inner discipline and acquire the strength to face the problems of existence in a detached and mature way.

Alan Sugar has a great potential for creative, constructive accomplishments; however, it is sometimes difficult for him to gain access to this part of himself. He is confident in himself and life but may tend to be nonchalant. He sometimes needs a little stimulation to get himself rolling and take some initiative. His optimism and inner certainty do not always drive him to give his utmost efforts to achieve a goal. The communications skills he possesses are an advantage as well as a handicap. He makes use of his theatrical gifts, convincing eloquence, and ability to listen. The best careers for him would be teaching, communications, philosophy, the legal profession, theater, and public relations.

Alan Sugar is fairly strong-willed, and is mindful of going about his purposes with maximum efficiency. When he relates to other people, he sometimes has trouble expressing his emotions, but he does have a lively sensitivity and is capable of lasting passion. As he grows older, he is quite likely to come into his own and acquire great intellectual and spiritual wisdom. His honesty, integrity, and sense of duty will win him recognition and appreciation. Passing time will be a very important factor in his destiny, and his greatest accomplishments will guarantee him stability and prosperity. Although he is not especially enterprising, he will move into a high career position as soon as he feels sure of his abilities.

You are an extremely sensitive individual who is very receptive to your surroundings. As a result, you often feel like you are living in osmosis with everyone and everything around you. It can be difficult for you to communicate your feelings to other people, and you may find it difficult to engage in any structured, analytical thought. This may be because as a child, you didn’t get the support you needed from your teachers when they were disciplining you. Unable to understand their actions, you may have withdrawn into yourself in self-defense. This allowed you to create your own inner world where they couldn’t come in, and you cut many of your connections to the outside world. This may have made it difficult for you to develop an objective view of reality, and as a result, you tend to create imaginary problems for yourself, no matter what the objective facts are. Although your imagination is a source of inspiration and intuition, your fluid inner structure and organization can sometimes make it difficult for you to grasp the essence of your dreams and share them with other people. You are not at all combative, and this can hinder your efforts to fit into society and assert yourself productively. You are likely to prefer fantasy to reality, but your refusal to abandon your dreams is a psychological trap that you have fallen into without realizing it. You must understand that by running away from your obligations and commitments, you only make things harder for yourself. Once you free yourself from this cycle, you have a great deal of potential to fulfill yourself in the outside world, either by devoting yourself to some kind of social work or by cultivating your considerable artistic talents.

Alan Sugar,

Lively and expressive, you have a personality which is sometimes agitated but straightforward. Unconscious feelings of insecurity compel you to act and sometimes to seek the admiration of others. As a result, you are unable to bear idleness and routine, and you are in search of perpetual excitement. Your reactions to others are highly individual and depend on the mood you are in at any given moment. A person of decision, a businessperson or an athlete, you often personify boldness and impetuosity. Your love life is liable to be fiery, as it obeys the imperatives of your desire for freedom and independence, and your need for change.

Alan Sugar has a sensitive and affectionate nature. He seeks tenderness and gentleness more than passion. His relationships with others are smooth and pleasant, and he has a natural sense of tact and social grace.

Alan Sugar is an expansive, affable, and communicative associate. Indeed, some people find him generous almost to a fault! He gives of himself and his resources unstintingly. Paradoxically, there are times when he is self-focused. He reacts instinctively, without taking the trouble to analyze a given situation, and is prone to misjudge. As a result, his everyday life may be riddled with a whole variety of practical problems. Indeed, he senses a conflict between his social life and his family and will sometimes find it hard to fulfill himself in both spheres at the same time. His attitude toward his private life may inhibit his ambitions for social or career expansion; at worst, society (the law) may impinge on his private life. He should be careful not to project his personal problems onto his partner. If, instead, the two of them analyzed the problem, they might be able to find opportunities to resolve it together.

Although Alan Sugar’s demeanor is cool and distant, he is extremely sensitive. In some cases, his rather austere and rigid behavior and refusal to yield too readily to sentimentality discourage others from being too demonstrative of their tenderness and affection. He has spells of melancholy in which he does not feel worthy of being loved and tends to forbid himself emotional fulfillment. An austere or somewhat traumatic childhood experience may be the source of this behavior. It is difficult for his inner self to be detached from this past life, and he sometimes has trouble reconciling the image he has of himself as an adult with the one he acquired back then. The idea he has of himself as an individual is related to the image his parents projected onto him as a child. Nevertheless, the past is history, and he is now an adult. It should be easy for him to rid himself of these phantoms through self-work. He has the ability to overcome his mistakes and great endurance and will power to achieve his goals. Nevertheless, he must not repress his sensitivity in order to succeed.

Alan Sugar has a nagging feeling of insecurity which affects his psychology and dampens his natural enthusiasm. His need to take action and assert himself is sometimes disturbed by this gnawing fear.

Alan Sugar is looking for the ideal love. He tends to idealize his friends and lovers, and may prefer to dream of his soulmate instead of making love to one. He is more in love with the idea of love than anything else. His idealism may hide a fear of truly committing himself to a relationship; he tries to intellectualize everything. In time, two options will seem clear to him: an amorous friendship based on shared ideas and intellectual exchange, or an open relationship, free of all constraints except mutual respect.

Alan Sugar’s birth chart indicates an emotional function which is usually expressed carefully and reasonably. Distrustful of his emotional urges and somewhat wary of his feelings, he tries to rid himself of all partiality and try to get some perspective and distance before making an emotional commitment.

Alan Sugar often thinks and behaves quite freely. He has an imperious need to express himself, to be on the move, to externalize his energy. Because he is fiery and instinctive, he may rush into an inappropriate match. If so, his need for independence and freedom would promptly loosen the bond that was turning into a leash. However, if he takes the time to make a wise decision, he might find himself open to a long-term commitment. The only possible spouse for him is someone who shares his taste for new horizons and respects his need for freedom.

Alan Sugar is idealistic, naive, and romantic, and the image of his loved one is bathed in the many sparkling colors of his adolescent dreams. However, the reality of living with someone will reveal some unwelcome facts. His partner may turn out to lack ambition and struggle to partner with him on building a secure home life and taking responsibility for the children, if he has them, etc. Nostalgia for teenage pleasures may turn to depression.

Alan Sugar may be characterized by strong sensual and affectionate urges which drive him to seek pleasure. His need for romantic fulfillment may compel him to marry, because he also seeks the legal and social legitimacy the institution of marriage confers on an emotional bond. Indeed, the household is liable to be prosperous and even opulent, as if this offered further evidence that he had indeed achieved success. However, privately, he might be less committed to certain obligations and duties. At worst, he might deny the commitments that his optimism and expansiveness made him rush into too soon. If this were to be the case, the outward image of the couple’s success (wealth and comfort, etc.) would only be a façade which compensated for its emotional impoverishment and failure. Sooner or later, this hypocrisy might provoke a full-blown conflict. A second possibility is that a psychic incompatibility may gradually take root, pitting his romantic nature against the prerogatives of his career.

Alan Sugar has an ardent and amorous character, and his relationships with the other sex are enlivened by intensity and passion. A charmer perpetually engaged in a quest for the ideal love, he is often more in love with the idea of love than with his partners. As a result, his love life may be subject to some instability. He is generally attracted to original people who defy norms, standards, and classifications, and expect them to amaze and fascinate him. Love is often a matter of luck with him. Even when a relationship falls apart, he does not see the experience as a failure or a tragedy; instead, he seems to learn valuable lessons from his mistakes. Psychologically, his emotion contributes positively and efficiently to his evolution. From another standpoint, his acute sensitivity predisposes him to original and subtle tastes; he is so receptive to beauty and attached to the concepts of truth and balance that they may all combine to yield remarkable creative potential.

Alan Sugar has a rather irrational mind and a voracious intellect, which is usually subject to the rule of his prolific imagination. Although he is likely to have flashes of intuition which may prove to be correct, his thought processes are sometimes messy and confused. His mind, which is oriented in many different directions at the same time, is ruled by his emotions and feelings. In tune with psychic and parapsychic phenomena, his thinking requires only the adjunct of structure to rise from the level of a blurry, uncertain, undifferentiated mass to that of a really significant vision with a grip on the real world.

Alan Sugar listens to you attentively. He is a fairly introverted person, preferring to mull over your ideas before responding. He is optimistic and looking forward to the future, but can be a bit impulsive.

Alan Sugar has a lively and agile spirit. He is curious and open-minded, approaching various life experiences without either dogmatism or prejudice. As a result of the liveliness of his mind, Alan Sugar tends to have an opinion on every subject, but he does not always have the patience or perspective necessary to examine a subject and gain in-depth knowledge of it. Alan Sugar enjoys manipulating expressions and concepts and amuses himself with witty remarks, satire, and controversy. If Alan Sugar learned to control his flow of words better and elaborate his thoughts more, he might make a talented communicator. Because Alan Sugar is often too hasty to formulate and construct the arguments which would back up and inform his ideas, he is sometimes misunderstood. He is often blind to the rashness of his judgments and convinced they are well-founded and objective, which sometimes irritates the people around him. If Alan Sugar were to succeed in disciplining his mind somewhat, he would have innumerable opportunities to apply his communications skills to a great career. However, he would do well to be careful of his nerves.