Joe Sugg has an ideal of which he is only partially conscious, but it has a great influence on his psychology. He is determined to preserve his integrity and purity. Even though he may not be aware of it, he is often preoccupied by this predicament. How can he live in this world and remain true to himself? How can he succeed in life without sacrificing his ideals? It’s the eternal philosophical dilemma. He has developed a solution, however; he elaborates a fairly strict code of behavior and try to obey it as much as possible. The path that he walks in life is straight and narrow. He yearns for a life that would reflect the ideal he has set for himself, as free as possible from irrational mysteries and human failings.

In fact, although he may sometimes seem a bit rigid, a bit lacking in perspective, it is because his mind understands the macrocosm through the microcosm, and he must observe the completed system before he will form his opinion. He is especially good at sorting and choosing, because his mind is like a filter. It rejects the impurities and only accepts the pure and useful. Analysis, deductive reasoning, and a sense of experimentation are your qualities. He possesses great meticulousness and precision which make him a quick and efficient worker. However, he may rely too strongly on his analytical faculties, to the detriment of an overall perception of reality.

He likes purity and therefore justice. Thus, he is sensitive to human suffering, especially as a result of social injustice, and he will try to remedy the situation according to what he has learned. Once again, the overriding themes of his personality emerge. He wants to preserve an ideal, avoid deterioration, change, adulteration. He is offended by imperfection and try to find ways to correct it. He is eager to help, to be useful, to serve a great cause, but he sometimes does not know whom or what he seek to serve. Whatever purpose he adopts, he must learn to help without surrendering himself entirely; he tends to try to disappear into the background of a hierarchy. He is sometimes attracted by readymade systems, which soothe a certain anxiety he has. He wouldn’t mind devoting himself to a state, a big corporation, or a dogma. It would be reasonable and satisfying. But he sometimes forgets to rebel a bit – to evaluate whether the end justifies the means. He is reassured by predictability. When he commits himself, he wants to know exactly where he is bound and how. This may be a bit of an obstacle to his love life. He tends to keep a tight rein on his urges, to inhibit his emotions.

He would not want them to upset his carefully organized existence, after all! But he would do well to learn not to perceive spontaneity as such a threat. Powerful passions and sentiments may overwhelm him, since he tends to prefer reason, moderation, and reality. But his tendency to be so cautious, so analytical and intellectual, carries its own risk – that he will never dare to live life to the fullest.

Joe Sugg has high social aspirations. He believes that by gaining total control of his intellect, feelings, and instincts, he can achieve them.

Friendship and membership in groups are vital to Joe Sugg’s personal self-fulfillment.

At the time of Joe Sugg’s birth, his rising sign was located in Aquarius (the Water Bearer), while the sun was passing through the sign of Virgo (the Virgin). A summary of the various clues mentioned above provide his personality profile. The following key words capture the essence of his character and indicate certain contradictions which may be sources of tension:

Independence – Modesty – Rebelliousness – Analytical mind – Originality – Strict logic – Fluctuation – Attention to detail – Irritability – Perfectionism – Inventive spirit – Worry and anxiety – Sense of paradox – Nervousness.

He is receptive to authority or rebellious, shy and conventional or flamboyant and eccentric. This is a complex and paradoxical personality. However, because he is above all, an intellectual ruled by reason, his intelligence and awareness of the opposing tendencies works toward reconciling them.

Inspiration benefits by being tempered and sustained by analysis, and great precepts and ideals can become practical and useful achievements. The need to coordinate these contradictory faculties (analysis and inspiration) and to control his exaggerated nervousness may lead him to experiment with yoga and meditation.

In the professional world, he will follow the lead of his modesty and opt for a discreet, behind-the-scenes role. He would probably be especially happy in laboratory work (research in medicine, biology, or an avant-garde field).

Born in the three days after the rising of the new moon, Joe Sugg is said to be a “new moon” lunar type. This “soli-lunar” configuration gives Joe a subjective character, somewhat impulsive and sometimes emotive. Generally, Joe does not see the world in objective terms; instead, Joe bases his attitude on the feelings various situations arouse inside him.

Likewise, in human relationships, Joe tends to project his imaginary reality onto others instead of seeing them for what they are. As a result, Joe’s judgements and reasoning are sometimes deprived of perspective.

Joe may want to make an effort to refrain from overinterpreting other people’s actions, because, being the product of Joe’s imagination in most cases, Joe’s interpretations are mistaken. If Joe applies himself to listening more openly, people may reveal their deeper motivations. Joe’ll be happier and more effective as a result.